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Economic JusticeNews - 24 Jul 2024

Invitation to tender – Creative Brief for Birmingham Economic Justice Alliance

Creative Brief: Birmingham Economic Justice Alliance Branding and Communications

24 July 2024

Introduction:

The Economic Justice Alliance (EJA) is a catalyst for realising economic justice in Birmingham. Formed of campaigners, community groups, civil society organisations, and communities impacted by economic injustice, the Alliance supports shared visioning and analysis while celebrating and bolstering the diverse strategies, actions, and tactics we need to win real change.

Birmingham’s economy touches its citizens’ lives in dozens of ways each day. From access to safe, affordable housing, nourishing food, to good jobs, sustainable healthcare and other public infrastructures, economic change is possible on many fronts. It needs to transform to meet the needs of Birmingham’s communities – and we need strong relationships and a shared vision of the future to meet the scale of the challenge ahead of us. By working, imagining, strategising, and acting together, we’re accelerating the pace of economic change in Birmingham.

The EJA is a growing and evolving ecosystem of groups connected by a shared commitment to economic justice. While the groups and participants vary in size, focus area, and strategies, we come together to support a shared vision to improve the lives of people in Birmingham.

The Alliance has recently developed a communications strategy and following on from this it will be launching a new website and other external communications. Ahead of this it is commissioning a creative design project to develop its brand identity and create supporting assets.

Objective:

Develop the creative tools to enable the communication and implementation of the EJA’s strategy in Birmingham.

Create a distinctive brand identity with supporting assets, gaining audience understanding of the mission and theory of change and attracting their engagement.

What is a key thing our audience(s) will believe after seeing this work?

The Economic Justice Alliance gives us a place to build the skills, relationships, and strategies we need to make Birmingham a better, fairer place to live.

Scope of work

We are looking for a branding and communications agency or individual designer that can take a broad and collaborative approach to the project. This involves working with key players at the Barrow Cadbury Trust, People’s Economy (the Alliance’s appointed communications partner) and the Alliance’s steering group to develop a suite of brand and communications assets including:

  • Creative brand assets such as a logo, fonts, colour palette, social media branding, creative brand templates (including newsletter assets, documents and powerpoints), website architecture and wireframes, brand guidelines guidelines, illustration, digital assets and iconography.

We have already developed a communications strategy including defined audiences, audience value propositions, tone of voice and a storytelling model that will support this work and be provided to whoever is appointed upon project initiation.

Applications

We welcome applications from freelance designers and brand and communication agencies, ideally based in or with a strong, demonstrable connection to Birmingham and communities experiencing economic injustice. We are looking for applications from people or organisations with experience and track record of working within social impact and social movement contexts.

Timeline

The deadline for expressions of interest is 11:59pm Sunday 18th August.

We will shortlist 3-5 expressions of interest to take forward and reach out to request any further details we require and schedule an interview on w/c 26th August. A decision will be made shortly after with the intention for work to begin in early September.

Submitting a proposal

We are looking for proposals from agencies or individuals explaining:

  • Why you are well-placed to carry out the work
  • A description of how you would approach the project, including approaches to consulting relevant stakeholders and the number of feedback rounds
  • A description of key deliverables that would be provided upon completion (see ‘Scope of Work’ for what we would like to see delivered)
  • The resources you have to give to the project (ie staff or freelancers)
  • Details about the staff or freelancers on the project including your links to Birmingham and/or communities experiencing economic injustice
  • What you need from the Alliance and relevant stakeholders to complete the project
  • Timescales – i.e. how soon you could carry out the work if a tender was awarded
  • Links to and/or details of relevant recent examples of other similar work you have carried out, in particular in social impact and social movements contexts
  • Details of any experience and relevant skills in designing for accessibility
  • A detailed quote for the work you propose to carry out

The deadline for expressions of interest is 11:59pm Sunday 18th August. Email to Fatima Iftikhar [email protected].

Budget

 £10,000 (inclusive of VAT)