Skip to main content

What is Fair By Design?

Fair By Design is a 10-year systems change programme to end the poverty premium so that people on a low income pay a fair price for essential goods and services. The programme is dedicated to reshaping those essential services, such as energy, credit, insurance and payments, so that they don’t cost more if you’re poor – also known as the poverty premium.

Fair By Design works with regulators, government, Parliament and industry to eliminate the poverty premium. Please note it is not a grant programme.

Martin Coppack, Director of Fair By Design, talks about Fair By Design’s campaign
to get rid of the poverty premium