How we build a future energy market that is fair for consumers on low incomes
Fair By Design outlines key principles for a future energy system that is fair to those on low incomes
Today, energy prices are still around 45% higher than winter 2021-22, with an estimated 6.1 million households living in fuel poverty across the UK. This is also born out in debt statistics – consumer energy debt reached £3.82 billion at the end of Q3 2024, according to Ofgem.
As the Government looks to reform the market and support the transition to net zero, at Fair By Design we think there is an opportunity to design a system that works for everyone, especially people on low incomes who are most prominent in the statistics above.
This blog highlights our thinking on the future of energy, especially focusing on how a new system can work for low-income consumers and reduce some of those sobering numbers. With numerous consultations and calls for evidence currently taking place, not least the Government’s consultation on an update to the Fuel Poverty Strategy, here we outline key principles for a future energy system that is fair to consumers on low incomes:
- Energy should be treated as an essential good, not a luxury.
- Everyone should have access to the energy they need to stay safe and well at a price they can afford. This means designing a market without poverty premiums — where people on the lowest incomes aren’t charged more because they pay differently or lack the digital tools needed to access cheaper tariffs.
- It also means reducing the amount of energy people need to use, by supporting energy efficiency.
- Affordability must never rely on people dangerously rationing the energy they need to stay warm, cook meals, or keep the lights on.
How should the future look like?
As the domestic energy market evolves, we are calling for a commitment from Government and the regulator that there will be no new poverty premiums in the future.
More broadly, trust in the energy market must be rebuilt. That means addressing the basic affordability challenges people face today. We look forward to seeing Ofgem’s fully developed proposals for a debt matching/debt relief scheme to ensure people can escape the shackles of debt they found themselves in during the energy crisis. Crucially this must be accompanied by a social tariff to ensure energy is affordable going forward.
We would also like to see high standing charges reduced, and the premium charged to those who pay by standard credit eliminated. Practices like excessive back billing must be tackled, and the period for which suppliers can back bill should be reduced
There is also an opportunity through the Government’s consultation on a new fuel poverty strategy. We welcome the Government’s commitment to review progress towards the statutory 2030 fuel poverty target. We support retaining this target and urge the Government to fulfil its promise to invest £13.2 billion in the Warm Homes Plan at the next Spending Review. With National Energy Action identifying an £18 billion funding gap, this investment will be vital to ensuring homes are made more energy efficient and affordable to heat. Improving energy efficiency is one of the most sustainable long-term ways to bring down bills and ensure a fairer energy future for everyone.
A fair transition to net zero
We must design a system that works for everyone from the outset. That starts with building a stronger evidence base about how market reforms will impact different groups of consumers.
The rollout of smart meters is a crucial piece of the puzzle. Without one, consumers may be unable to access time-of-use tariffs or new flexibility services in the future. But the current target, to achieve a rollout to 75% of households is set to end in 2025 . Depending on if this figure is met, there is a risk of locking a significant proportion of households — including many on low incomes — out of the new energy market. The smart meter roll out must be extended before the end of this year.
In addition, the shift to net zero assumes that consumers will engage more actively with the market — by switching between tariffs or flexing their usage to take advantage of lower prices at off-peak times. But we know that many consumers do not proactively engage with the energy market.
In 2016, the Competition and Markets Authority found that 56% of consumers had never switched supplier or didn’t know if they had, and 72% had never switched tariff or didn’t know it was possible. People on low incomes were even less likely to be “active” consumers. Research by the University of Bristol (2016) for Fair By Design found that 73% of low-income households had not switched supplier in the previous two years.
More recent analysis by the Centre for Sustainable Energy (CSE) shows that low-income households gain very little from reducing demand at peak times. Innovative tariffs may be too complex or simply inaccessible to people without smart meters, digital skills, or flexible incomes. At present, the cheapest unit rates and standing charges are often only available to those who own electric vehicles — not those struggling with their bills. CSE has therefore highlighted the opportunity to support fuel-poor households to increase their usage at times of excess generation and low prices, not just encourage high-use consumers to reduce demand at peak times.
Finally, we believe Ofgem should carry out a full distributional analysis of the move to market-wide half-hourly settlement, using insights from existing pilots and building where there is evidence of disadvantage, Government and regulator must act to mitigate those disadvantages – not wait to pick up the pieces afterwards.
In conclusion, to build a fairer energy market, we must design policies around the needs of people on low incomes. That means removing poverty premiums, tackling existing inequalities, and ensuring no one is left behind in the transition to net zero. The future must be fair and affordable for all.
