The biggest levers for real social change are in economic development. Whether it be campaigning for a living wage, getting social value into public procurement, or taking the principle of maximising the local reach of prosperity into how we operate our economy.

The idea that prosperity could be localised led to our work this year to generate practical changes locally, based on the findings of last year’s research into the social outcomes of a more localised approach to economics.   There is a need to appeal not just to those of us for whom social issues are our bread and butter, but also to those whose primary role is mainstream economics and who tend to dance to the trickledown tune – that any growth is good growth, and the faster the better, with the question of ‘who benefits?’ being overlooked.

The Localising Prosperity web resource is Localise West Midlands’ attempt to capture this wider appeal. It describes the ‘virtuous circle’ relationship between more locally owned businesses, more local power, better social outcomes and more widespread prosperity. It outlines how this virtuous circle can be fostered through economic interventions, procurement and community activism. It gives some tactics and guidance for these different audiences, and some inspiring case studies and evidence for how effective this model is from the UK and abroad.

We’ve been working with Right Care Right Here, an excellent health sector led partnership across Sandwell and West Birmingham with a strong awareness of the need to tackle the broader social issues that affect health, such as housing and employment; the procurement process is as important as A & E is as a tool for looking after local people’s health.

We’ve also been working with locally-owned businesses to develop a model for SMEs (small and medium enterprises) to win business in the retrofit sector (the transformation of buildings to make them more energy efficient), with the aim of localising prosperity and encouraging social inclusion – learning from case studies of business co-operation in Italy and Spain.

These Black Country and Birmingham collaborations have been very encouraging. The Black Country has a ‘needs must’ track record of work on localising prosperity; Birmingham perhaps less so – its global/second city status historically giving it a rather blinkered fixation on inward investment, conferences and iconic buildings. But more recently, Birmingham has been rediscovering its own potential for generating prosperity.   The City Council has seen the need to use new levers to ensure greater fairness within its economy as welfare or grant safety nets are removed. One of its innovations is the Birmingham Business Charter for Social Responsibility, to which its supply chain is required to sign up with its own individually tailored action plan. The Charter requires socially responsible behaviour including commitments to buying and employing locally. From our perspective the real strength of the Charter is its demonstration that if we all share this commitment, we will all prosper.

Leading on from these innovations in the West Midlands area, and mindful of devolution developments across England and of case studies from abroad, wouldn’t it be brilliant to form a ‘Lepa-like’ – a Localising Everyone’s Prosperity stakeholder partnership for the conurbation, with explicit social objectives, and built on local private sector commitment to the area? Matching up local business needs and skills; encouraging local financing models and buying local commitments, at the same time as basing our sense of identity on the enterprise that we own and making work for our collective benefit.

Hands up who understands what is meant by the expression ‘social value’? If you work in the third sector and social enterprise sector you’ll either be grappling with how to implement and monitor it or sticking your head in the sand and hoping it will go away. But for the time being it is here to stay and we have to make the most of it.

For the past two years Birmingham & Solihull Social Economy Consortium (BSSEC) has been delivering a Barrow Cadbury Trust-funded project aimed at identifying meaningful ways of implementing the Public Services (Social Value) Act 2012. The Act, for those of you not familiar with it, requires “public authorities to have regard to economic, social and environmental well-being in connection with public services contracts; and for connected purposes”.

BSSEC has worked jointly with Birmingham City Council and other public service commissioners to support the implementation of social value, providing briefings, resources and free workshops for social enterprises and trading voluntary organisations to help improve their ability to compete within the terms of this new legislation.

LOCAL AUTHORITY PROGRESS

Many local authorities have made good progress in putting in place practical arrangements to embed social value-based approaches in their commissioning and procurement procedures.

But they are not implementing social value as a stand-alone policy. Rather, it is being utilised as part of a wider response to the current pressures under which local authorities are operating – government spending cuts, decommissioning services, making efficiency savings, reducing the demand on services, and becoming primarily service commissioners rather than service providers. Efforts are also being made to align social value with existing corporate priorities, processes and key policy drivers and the following have become central to shaping social value priorities amongst councils:

• Targetted employment, apprenticeships and training opportunities.
• Strengthening local economies and ‘making the local pound work harder’.
• Avoiding ‘exporting jobs’ as a consequence of buying outside of authorities’ catchment areas.

Local authorities making the most progress on social value are taking bold approaches that go beyond the minimum requirements of the Act. Rather than applying social value only to service contracts above the EU procurement thresholds, which is all the Act requires, they are applying the legislation as widely as possible, to both services and goods, to all contract values, and to all providers.

Evidencing and measuring social value remain the least developed parts of the process and most authorities (and social enterprises, for that matter) are adopting a ‘wait and see’ position on measuring social value. There are a number of reasons for this:

• It is still very early days and few contracts have progressed to the point at which evidencing requirements can be reviewed or checked for effectiveness.
• Providers and purchasers lack not just standardised methods for measuring and reporting social value, but also a shared language for articulating social value.
• There is still some doubt regarding not the just the type of evidence commissioners want, but also what they wish to measure and report.

Reduced staff capacity within local authorities also means that too little is being done to assess whether transferable evidencing and monitoring methods might already exist in other parts of their organisations.

KEY ISSUES FOR SOCIAL ENTERPRISES

Many social enterprises don’t know where to start in adopting a social value measurement method. They don’t know what information to collect, what to measure, what information commissioners will find most meaningful, what method is most suited to their size and type of organisation, or what the costs of implementation might be. The bewildering array of courses, methods, tools, consultancy offers and proprietary systems purporting to measure social impact and social value make it virtually impossible to make a decision. Two recently launched websites alone – Inspiring Impact , which is backed by the Cabinet Office, and the Social Value Hub , which is an initiative of Social Enterprise UK – contain hundreds of outcome measures, impact tools and reports.

Fortunately for us, the Centre for Citizenship, Enterprise and Governance (CCEG) is currently undertaking work to assess how public authorities are implementing the Act and by Autumn 2014 there should be an ‘official’ UK social value portal which could include guidance and recommendations.

DEFINING SOCIAL VALUE

For many social enterprises the problem is not so much measuring social value but articulating and describing their social value. Many social enterprises struggle to describe what they do and the social benefit they deliver. They lack a defined, agreed corporate statement regarding their social value that is understood and used by all staff at all levels throughout the organisation. Achieving this is not the icing on the cake, but it is a good starting point and would help many to begin the process of identifying a suitable social value framework – including appropriate social value indicators and evidence – specifically for that organisation.

Our experience suggests that those enterprises fewer than around 25 staff are struggling because they don’t have enough staff to dedicate sufficient time and effort to social value and impact measurement.

There is a risk that a disproportionate burden of data-gathering and evidence will fall predominantly on the shoulders of suppliers. This would severely disadvantage smaller social enterprise and third sector providers (and smaller SMEs too). The Third Sector Research Centre recently published a report voicing precisely this concern.

PARTNERSHIP WORKING

Whatever regimes for measuring and reporting social value local authorities adopt must be proportionate and ‘do-able’ and should ideally be a joint effort between public service commissioners and the sector. Anything over-complicated or disproportionate is likely to erode rather than create social value. This makes continuing work to support social enterprises and trading third sector organisations in their social value practices of even greater importance.

Social enterprises and third sector organisations in Birmingham should take this early opportunity to sign up to the Birmingham Business Charter for Social Responsibility. The Charter is still in its infancy and early adopters are likely to be  able to influence both it and the subsequent monitoring that will be required from businesses reporting against their Charter action plans. While the Charter is not solely concerned with social value, it has become Birmingham’s main tool for a social value focus and guidance. Social enterprises should get cracking and start signing up to the Charter – they shouldn’t leave it to the private sector to lead on the Charter, as is the case at the moment.