This report shares key findings from Reframing Race’s groundbreaking message-testing exercise in Scotland and England. The report provides evidence about what messages move the public towards, or away from, productive ways of thinking about race, racism and racial justice.

The purpose of the test, and of Reframing Race more generally, is to help campaigners to better convey the realities of racism and to build deeper and wider understanding of and support for the solutions that society needs.

Published in December 2022 by Reframing Race