Energy Social Tariff Campaign
Collaboration was at the heart of our approach. We joined forces with several partner organisations, funders and companies, including National Energy Action and Money Saving Expert. Pooling our resources and expertise, we aimed to create a unified voice to push for the introduction of an energy social tariff. Our strategy involved co-ordinated advocacy efforts, media campaigns, and direct engagement with policymakers to highlight the urgent need for this change.
We were pleasantly surprised by the extent to which collaboration amplified our message. The concept of “the message over the messenger” emerged as a shared value embraced by the media, organisations, and companies. The light bulb moment came when we realised that even if the energy social tariff itself might not be introduced immediately, the campaign had already created significant value. This value was in the form of increased awareness, stronger relationships, and a foundation for future advocacy efforts.
Outcome
The campaign had several outcomes. Firstly, it established a strong coalition of organisations ready to work together on future projects. This collaboration not only strengthened our collective voice but also improved our relationships with energy companies and politicians.
